I wonder

I wonder sometimes how companies decide who to target for their ads. For instance, for someone who is not a horse enthusiast, ads for horse supplies won’t get their attention. Yet, I’ve seen them on a lot of non-horse related sites. I thought the way ads were targeted better, but apparently, sometimes, the targeting doesn’t work.

I have to wonder if it’s because sites end up overloading their keyword tags with everything possible to get traffic. Who knows.

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