Web Service Reviews: Izea
Saturday, July 5th, 2008I have been working for Izea for about a year now and think that more people need to know about their social media services. Some of you have seen me write about Social Spark and PayPerPost on different occasions, but it’s been a while, so I’m going to do it again.
PayPerPost is the first of Izea’s undertakings. They pay bloggers to write reviews, create buzz and generally advertise different products for advertisers who want to get their name known on the Internet. PayPerPost is a more conservative blogger network with a stricter set of acceptance rules, but if you have a lot of original content and at least a minimal amount of traffic, you should be able to write posts. How does it work? Once you sign up, you enter your blog information and wait for it to be accepted for their marketplace. Once you’re approved, you can explore the marketplace and pick from the different advertisers and write your posts by their guidelines and submit it to the system. PayPerPost and the advertiser will then review your post and either accept or decline it. If it’s accepted, then you will get paid 30 days from the date that it was posted. If it is declined, you will be able to fix whatever caused the declined and resubmit it. You get paid via PayPal, so you will have to have an account there as well as at PayPerPost.
Now, on to Social Spark. They are much the same as PayPerPost, but with looser standards. As long as you have a blog, you can add it to their system and take opportunities through their network. What makes Social Spark different, other than their looser blog standards, is that they have 3 different types of opportunities in their marketplace. They have the paid blog posts like PayPerPost, but with different advertisers. They also have what is known as blog sponsorships. You allow an advertiser to place an ad and a banner bar on your website that is seen when your site is viewed, and for each day the advertisement is on your site, you get paid. You can stop a sponsorship at any time you wish, so you aren’t locked in and you can only have one sponsorship at a time. And their 3rd type of opportunity is Sparks. These are not paid opportunities, but they can drive more traffic to your site. You take a buzz opportunity and write about another site, then they write one about your site, pushing their traffic your way.
What makes Izea great? They make blogging profitable without being obnoxious about the advertising. You can choose how you want to monetize your blog, you choose when you want to monetize your blog, all they do is provide the means for you to monetize your blog. So give Izea a look and see what you think.



